Sales Campaign

Studies on Sales Contries and Regions

- Specification of the purchaser/consumer needs and motivations at purchasing time according to countries. Delimited zones, both geografically as socially.

Optimisation of Sales Channels

- Analysis of the characteristics of the sales channels in order to make the most of their advantages,depending on consumer motivations and needs.

Sales Staff Selection Procedures

- Processes and procedures for the selection and training of a sales team.

- Finding candidates by conducting interviews and tests. Presentation of candidates, selection by the company and incorporation into the work post.

Salary Systems and Policy

- Salaries in kind, special incentives.

- Salary-payment methods: fixed and variable, depending on objectives.

Methodology and Training Plan

- Evaluation of the job requirements. Detection of shortcomings with respect to the job..

- Setting up of a training plan: contents, length, timetable, speakers, instructors and cost.

Motivation of Sales Teams

- Analysis and proposals in respect of incentivation policy.

- Systems for directing and motivating sales teams.

Sales Activities Supervision and Control Techniques

- Supervision and action criteria based on an analysis of the quality of the activity and all the assumable objectives.

Sales Activities Organisation

- Supervision and control of different sales activities performed simultaneously: attendance at trade fairs, organisation of events, execution of promotions, presentations and demonstrations…