Price Policy

Sales price strategy

- Determining the product price based on the market, competitors' prices and the sales objectives to be achieved, and with respect to the strategy and future plans established by Management.

- Establishing the alternatives and/or marginality policy as a means of forecasting the point of inflexion in consumption and classification of sectors and potentials.

preparation of Conditions

- Establishing the sales conditions and collection terms.

- Determining the services covering the price policy: distribution, after-sales service, terms, etc.

Marginality Analysis

- Calculation of the marginality fluctuations depending on the established price.

- A smaller margin could increase the sales volume to such an extent that it leads to a profit increase and ensures that structural expenses are covered.

Alternatives Plannings

- Design of a price policy, based on planning, both in terms of times and geographic locations.

- Establishing a specific prices policy to deal with future situations or depending on the characteristics of the different geographical markets.