Marketing Plan

External and Internal Analysis

- Study and definition of both the product/service characteristics and the socioeconomic framework of the market. It is necessary to establish ideas and objectives so that they can be transmitted to the rest of the organisation, in order to make the most of the limited resources ofthe company to the maximum.

Strategy Planning

- Definition and specification of the objectives and determination of the marketing strategy.

- Balancing short, medium and long-term plans to achieve maximum efficacy. Establishing criteria and guidelines for dealing with problems in the sales function for the purpose of optimising focus on objectives.

Preparation of the Marketing Plan

- Determination of the different Marketing policies (product, price, market and promotion).

- Identification of areas in which there is profitability and generation of sales volumes and quotas.

- Creation of tools for gathering information, comparing it with the company's objectives and taking timely decisions.

Implantation Process

- Application and start-up of the different phases of the Marketing Plan.