Web Optimization

Select words that sell for search engines

One of the main differences between the Internet with other media is that users looking for content on specific topics without the intervention of the agenda of the medium. Search engines or search engines are the preferred tools of the internet to find the content they care about.

- Establish SEM strategies (or search engine marketing).

- Identify and select keywords, according to the objectives

- Plan a SEM campaign.

• Determine the objectives of the campaign.
• Planning the campaign according to budget.
• Establish strategies recommended periods.
• Research to select appropriate keywords to a company.
• Create appropriate ads to groups of keywords.
• Run the campaign.
• Evaluate and monitor outcomes.

Managing creativity

The "new advertising" does not seem advertising. The new content and advertising should look like is the creativity that creates value that can solve the equation.

- Develop content campaigns.

- Develop briefings of the campaign: objectives, background and opportunity assessment, determination of formats and media, ...

- Monitor results of these campaigns.