Web Audit

Assess the current state of corporate websites

Internet today is a way for brands into the conversation with other brands, whether business or personal brand. And for good conversation, the presence and appearance is very important. There is only one opportunity to create a good first impression, and for that appearance plays a vital role.

- Evaluate the business objectives and web tools available.

- Assess compliance with the minimum requirements for a good web design:

• corporate control aspect.
• Evaluation of visual hierarchy.
• Evaluation of ease of access to information.
• Evaluation of textual contents.
• evaluation of usability and accessibility.

- Establish clear goals to be obtained.

- Identify the features and sections required to achieve the objectives.

WEB audit from the perspective of search engines

The search engines or search engines are the main source of Internet access. Anyone who wants to find a website, does so through the search engines. That is why the clear need to get visibility or what is the same, the importance of getting out at the top of search engines, the fruit of organic positioning on the pages.

- Evaluate the search engine and PageRank for keywords noticeable.

- Assess internal factors:

• Audit of "what are the seekers" versus "what is".
• Evaluate the keywords used.
• Evaluate the INDEX: title, description, headings, URL, ...

- Assess external factors:

• Analyze inbound links and anchor text.
• Implement strategies to get inbound links (link building).

- Plan the development and management of SEO campaigns of continuity in the effort.

- Measuring the efficiency SEO results.