On-line Advertising

Online Advertising Campaigns plan based on 2.0 banners

Conducting Effective Online Advertising Campaigns are required to follow a series of steps required to Achieve the objectives:

- Analyze the product or service.

- Identify the target audience.

- Determine the objectives of the campaign.

- Planning the media strategy.

- Select models of recruitment advertising: CPM, CPC, CPL, CPA or fixed monthly payment.

- Develop creativity.

- Run the campaign.

- Perform measurement and monitoring of actions.

Campaigns Emailings Plan

The use of email as a tool for online marketing has become one of the most efficient techniques to communicate with users and customers. Used correctly, email marketing is an extremely powerful and effective technique for building relationships with customers based on value and trust.

- Implement the skills to develop the permision-based email marketing.

- Make the correct segmentation email marketing lists.

- Analyze and design better content for newsletters.

- Analyze and implement criteria for improvement of the campaigns of emailing.

- Implement techniques to promote the delivery of messages (deliverability).

- Assess the current situation regarding legal considerations.

Planning strategies Affiliate Network

Affiliate Networks are online platforms where they contact advertisers who want to advertise your brand, products and services to websites of all types and sizes who want to include advertising on your site and get revenue. It is a means, a place where advertisers and publishers are. Some indicate the commission offered to the media to use their advertising and others use an advertiser or more. Affiliate Network live from the commission that the advertiser pays the affiliate.

- Identify strategies for affiliate networks of interest.

- Design and implement the registration of a company in an Affiliate Network.

- Preparation of appropriate media and tools for measuring results.

- Control the execution of campaigns in different affiliates.

Design and implement techniques for the message viralizar

The word of mouth marketing is not magic, that is not to say that it is suddenly WOM for sales to grow rapidly. Make a campaign to generate mouth to ear, so that the message is transmitted at an exponential model is the application of general marketing campaign advertising, but with a special interest in monitoring and following a few key recommendations. There is no magic, but a good job of strategic planning and a good understanding of the paradigm.

- Use the tools recommended in WOM marketing (being strategic, being a blogger, talk, be creative, be personal, be simple, be entertained, to be global, ...)

- Apply the factors that enhance viral a message.